Friday, April 1, 2011

What is a good sale? Becoming a smarter shopper...

One of my pet peeves is all the different advertising techniques retailers use to get you to spend more money than you expected or make you think you're getting a better deal than you really are. Have you ever really thought about the different ways deals are advertised and what really is a good deal and what's not?

These are a couple that I often see:

Buy two, get one FREE!!
Buy one, get one HALF OFF!!
Buy one, get one FREE!

Buy two, get one FREE- This is the same as 33% off- but you're having to buy 3 items to get that- is that really a good deal?? This is a sale that I often see at Kohls- and if you would just wait, within a week or two the same item would probably be on sale 50% off, and you'd only be buying one so it would be a better deal. The buy 2 get 1 free makes you think you're getting a great deal but what the retailer is really doing is getting you to buy more than you intended or need....

Buy one, get one HALF OFF- This is only 25% off- but by advertising buy one get one half off you think it's a great deal. Kohls often does this sale (as well as many other stores!) but it really isn't a good deal- a 25% savings for us bargain shoppers is nothing- I usually aim for at least 50% savings.

Buy one, get one FREE- This one is a decent deal- it's 50% savings, but if you only needed one of the item, you'd be better off waiting for it to go on sale on it's own instead of paying full price for the one item you needed.

Realize that marketing and advertising companies use these tactics because they work- people see the sale sign and usually don't analyze the discount too much. You see free and think it's a great deal. Be a smarter shopper and don't fall for their tactics. Before you make a purchase, look at the savings- is it really a good savings or not?

See more of my shopping tips here.

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